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The history of the Ralph Lauren brand dates back to 1967, where Lauren convinced his employer, tie manufacturer Beau Brummel, to let him start his own line. The name, Polo, was a nod to his love of sport.
Far from the prep-feel of the Polo Ralph Lauren we’ve come to know (and wear) for decades, Ralph Lauren’s RRL taps into “the independent spirit of [America’s] untamed West” – taking both name and logo inspiration from Lauren’s working Colorado cattle ranch, Double RL. The property, where the designer and his family go to escape, spans 16,000 acres nestled below the San Juan Mountains and has been the set of old westerns.
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As for the clothing line it has inspired, If Polo Ralph Lauren is clean, collegiate and timeless, its sibling, RRL is the rebellious, hands-on one – its rugged denim overalls and print dresses will be part of your collection forever. Not to mention harder to get your hands on – in Australia and New Zealand, RRL mens and womenswear is available exclusively online at THE ICONIC.
“It’s an honour to have RRL stocked at THE ICONIC,” says Danielle Soglimbene, THE ICONIC’s Head of Style, Menswear. “Quality, wear-forever clothing, this is workwear at its best.
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“Sure, it’s a huge trend right now, but these pieces will transcend trends and last for years. I love the way these items will get better with age while holding reliance. We’re used to the prep-feel of traditional Polo Ralph Lauren, and I’m very excited to see this, a more rugged direction.”
Often finished by hand, with an emphasis on quality and hardworking pieces, their mission is “to manifest the timeless style, pure authenticity and unparalleled quality inherent in vintage utilitarian garments.”
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Take your pick from pointelle knits and yarns, prairie dresses and shirting that look at home on the ranch and in the city.
Sponsored content: this piece was created in collaboration with our friends at Ralph Lauren.
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