With the Sydney Gay and Lesbian Mardi Gras Parade returning to the Sydney Cricket Ground this year, there’s no better excuse to inject some stadium-worthy style into your wardrobe. Whether you’re pulling together the perfect ‘fit for 5th March, or want to celebrate the spirit of the festival all year round, meet the labels who aren’t afraid to get loud.
Dakota501
A streetwear stalwart since 1977, Dakota501 serves an enviable edit of 90s and 2000s-inspired wardrobe staples. With cargo pants, mesh tops and cut-out crops in a range of highlighter hues, this Melbourne-based fashion label is perfect for foundation pieces that pack a sartorial punch.
Dyspnea
Proudly working with the mantra of enough sparkles and sequins to give anyone a migraine, Perth-born label Dyspnea delivers party-perfect pieces in a more inclusive range of sizes. Sheer silhouettes, embellishments and lingerie-inspired looks are the brand’s DNA, while their collaborations with denim icon Abrand offer a more wearable take on their signature aesthetic.
House of Sunny
This cult London label boasts an instantly recognisable aesthetic that our feeds can’t get enough of. Go for broke with clashing patterns, technicolour sets and unexpected flashes of skin. Shop House of Sunny.
Dazie
Exclusive to THE ICONIC, Dazie stays ahead of the curve with covetable party dresses, bold prints and pop-colour mules to pull it all together.
Lioness
A fave among influencers and It-girls, Lioness delivers strong, confident silhouettes that are guaranteed to turn heads. Get creative with statement underpinnings layered beneath one of the label’s signature sheer dresses or skirts.
Neon Hart
For an ensemble with edge, you can’t beat Neon Hart. Pair up printed mesh tops and pants for a head-to-toe statement, or play with textures like slick vinyl, studded leatherette and crushed velvet.
Party Feet
Make a statement from the ground up with heels, sandals and sneakers that channel pride with every stride. Designer shoe labels like Kat Maconie and Sophia Webster offer stunning pairs embellished from every angle, while Volley and Teva serve rainbow-finished renditions of everyday favourites.
Final Touches
The right accessories can take any outfit from good to great. Poppy Lissiman’s colourful sunglasses and signature paintbox handbags are the perfect way to level up your look, while kaleidoscopic jewellery from Emma Pills and Chuchka can be stacked to your heart’s content. Brands like BOSS, High Heel Jungle and Happy Socks are all bringing the spirit to your top drawer, while Staple Superior’s collection of Mardi Gras-inspired bags features rainbow striped styles you can only shop here.
Don’t Stop Moving
Make your next sweat session one to smile about with joyful sportswear from Reebok Performance, adidas Swim, Champion and more. Brands like THE UPSIDE, Beach Riot and Goldsheep serve statement activewear that works just as well on the street as it does in the studio.
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