We Had a Party in our denim Pants & Loved Every Minute of It

Burgers, booze, free tattoos and so much more

Last Thursday night we threw our first music event and from the number of people who walked out with fresh ink and free jeans, it’s safe to say it was a huge success. We were celebrating the launch of our latest denim campaign, which stars talented Aussie musicians, like Stella Donnelly and DZ Deathrays, so we thought what better way to do it than with a live music gig?

Angel IRL, Ali Barter

Slowly Slowly take the stage

Dan Sultan performing live

Nina Las Vegas on the decks

1 / 4

The event was held at The Facility, a v-cool warehouse in Melbourne, and featured performances from Ali Barter and Dan Sultan, the other half of our +denim studio, as well as a mix of new and legendary Australian artists like Slowly Slowly, Nina Las Vegas and more.

Guests queued all night long for a little piece of @fine.line.tattoos

@jheuston adding new artwork to his collection

Who wouldn't want their face on a poster-sized print-out?

The setup of the event

1 / 4

We had burger and taco food trucks parked inside, plenty of booze to go round, a free tattoo parlour where you could get inked for life by Melbourne’s famous @fine.line.tattoos , Levi’s jeans hanging from the rooftops for guests to take home, plus a pop-up poster booth that transformed your average shameless selfie into a real life music poster - to fulfil all our inner rockstar dreams.