What Does A Sustainability Business Analyst Do?

...and what does that actually mean?
“I help measure and track THE ICONIC’s performance against the sustainability targets we have committed to, discover new insights and identify ways for the team to optimise our processes behind the scenes.”

“Currently I’m evaluating data to understand customer sentiment regarding our initiatives in sustainable packaging and how that compares against their actual purchasing habits.”

What makes you qualified to do that?
“My previous role was a management consultant helping assess the performance of digital transformations and prior to that I was an environmental engineer designing sustainable water management solutions.”

What’s your favourite thing to do when you’re not working?
“Since we’re in lockdown right now, cooking or tinkering on my car. I lived in China while working in the automotive industry over there.”

What’s the biggest thing that’s happened in your life this year? 
“Learning how to surf and skate (still in progress so check in later to see how it’s going).”

Why is it important that THE ICONIC has a Sustainability team?
“Having a dedicated Sustainability team that sits within Business Growth and Development ensures that THE ICONIC can continue to meet its commercial objectives without compromising on its commitment to sustainability. That cat’s truly out of the bag when it comes to consumer’s awareness of the fashion industry being a major polluter and customers can now easily differentiate between the green-washing pretenders and those who are implementing real change.”

What’s been your career high?
“The team was struggling to keep pace with new arrivals to correctly identify and mark which ones met the criteria for our Considered Edit line. I was able to automate the majority of the process to help eliminate our backlog and ensure a greater number of products with sustainable credentials are easy to find under our Considered filter.”

That’s awesome! What are you excited about in the future of THE ICONIC’s sustainability journey?
“The recent announcement that THE ICONIC has achieved Carbon Neutrality across Operations and Delivery was amazing and proof of how THE ICONIC really delivers on what we preach. Pay close attention in the coming months as we present THE ICONIC’s Carbon Reduction Strategy and what our Science-Based Targets are.”

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