What Our Staff Really Thinks Of Our Clothes

No models? No problem.

When lockdown made shooting our new arrivals on models impossible, THE ICONIC staff had to get inventive. Never ones to let a little obstacle shut down the show, our Production team stepped up and stepped in front of the camera for the first time. We think they look pretty great!

We asked them what they modelled and how it felt...

Shop the look

Gershwyn

“My style is very much street and skate, so putting this Camilla shirt on was wild, but it genuinely felt luxurious. It might’ve been the nicest thing that I've ever tried on. I didn’t feel like I was drowning in it even though it was an oversized fit. I wouldn’t normally consider buying something like this prior to trying it on, however I didn’t want to take it off once I had it on.”

How was your modelling debut?
“The overall experience has been fun! It was a bit jarring at the start, and I felt like a deer in headlights, but after my eyes eventually adjusted I just had fun with it. The studio team made it a seamless and fun process.”

Shop the look

Sarah

“I had a lot of dresses, shirts and fashion tops in my session, and I think the Elsa Knit Mini Dress from Atmos&Here was one of my faves. While everyone's likely already got a few knit dresses in their wardrobe this season (myself included!), I found this one struck the perfect balance between soft and lightweight yet still substantial enough that you're not gonna see through it.

“I just wish the optional waist tie was the same ribbed knit as the dress for a bit more cohesion. While I love it with the heeled boot we went with in studio (an outfit I'd definitely wear for a wintry night out), I'm just as keen to pair it with a sneaker and oversized jacket to keep it a little more cosy/low-key.”

How was being in front of the camera?
“I've worked in eComm at THE ICONIC for a while now, and it was fun to switch up my lockdown routine and jump in front of the camera to experience what our amazing models do on the daily. While I don't think I'm quitting my day job, it's definitely renewed my appreciation for anyone who has the stamina to stand in towering heels for hours at a time.”

Shop the look

Akshaya

“The Christopher Esber Floating Rib Split Dress has been my favourite so far. I got to feel glamorous in a beautiful dress without needing an occasion to wear it. I loved the strappy detailing and its thigh-split to the front which gives a contemporary attitude to the classic back maxi.”

How was being a model for the day?
“The experience was so much fun and a good way to mix it up during the dreary lockdown weeks. The photographers and stylists were so supportive and made this new experience so comfortable for me. Being able to do something different to typing away at my desk and seeing how the other side operates was so interesting to see.”

Shop the look

Khai

“With the current situation in Sydney, I can't see myself having an excuse to wear something so beautiful just yet. So it was nice to put this on and pretend!”

How was modelling?
“A lot of fun! I loved working with the creative and talented people in our Production team. Shout out to our amazing photographers, stylists and make-up artists.”

Shop more styles as seen on THE ICONIC staff

Shop The Look