Why Jellycat Is On Every New Mum's Wishlist

Take the guesswork out of picking baby’s first prezzies. From their classic Bashful Bunny range to teddy bears, puppies, penguins and a kangaroo (or pretty much any other animal kingdom cutie you can imagine), these nursery and baby gifting ideas are guaranteed crowd pleasers. 

Hailing from London, Jellycat are purveyors of cute, quirky and finely crafted kids toys, packed with plush personality. Take their adorably tubby, cuddly Koala or their soft and squidgy T-rex as examples. As fuzzy little friends, they’ll keep baby company wherever they go and as their imaginations grow, those special bonds will only run deeper. Everyone remembers their first teddy, right? I had a bear called ‘Pierre’ who had a little navy and green bow tie. Correction, I have a bear named Pierre. He’s in storage somewhere at my parents’ place. 

When they’re not in hand, Jellycat’s soft toys double as colourful kids’ room decor, coming in an assorted, playful palette of easy-on-the-eye tones. They also boast a collection of early-learning and picture books to set imaginations racing. If you can think of any ways to make storytime better than the pairing of a Jellycat Bashful Bunny with the book to match, we’d love to hear them.

Find a curated collection of kids soft toys and books from Jellycat online at THE ICONIC. We flew dangerously close to the sun in writing this without descending into a clucky, downward spiral, but now we know what to get all the mums-to-be in our lives for the foreseeable future. We hope you do, too.