LinkedIn Created with Sketch.
The Iconic
Style
|23 Jul 2020|5 mins

Why Mackintosh Is The Ultimate Outerwear

Have you added this heritage brand to your wardrobe? 

On home soil, our heritage brands boast the likes of the beloved South Australian R.M. Williams and Oroton, which dates back to 1938. It’s safe to say we do leather well. 

In the United Kingdom, where it rains a little more often, they don’t mess around when it comes to the elements. 

Two hundred years ago, motivated by the climate, Scottish chemist Charles Macintosh invented the very first waterproof cotton, revolutionising fabric technology forever. The popularity of the rain-ready Mackintosh or ‘Mac’ made it a globally understood synonym for a raincoat and variations on the outerwear were produced for the British Army and British Railway workers from 1920, through both world wars, until 1980. 

Two centuries on and still being considered the world’s most influential outerwear producers is no small achievement – so how do Mackintosh’s designs endure in the ever-moving fashion world?

Expanding into their own mainline collection as well as clever collaborations with some of the world’s leading fashion houses – Vetements, Maison Margiela – has ensured a niche brand maintains its position at the pinnacle of the industry. A strategy that’s both de rigueur in recent decades – last year’s H&M collaboration was Pringle of Scotland – but making heritage brands accessible to the masses. 

But the real beauty is in the craftsmanship that the brand describes as being part of their “DNA”. Their commitment to quality hasn’t wavered, throughout recent years’ demand for apparel to be ‘faster’ and cheaper. To this day, Mackintosh designs are made entirely by hand by master craftsmen in the same spot, just outside of Glasgow, Scotland. Their tried and perfected techniques are unrivalled. 

The rubber used to seal the layers of cotton is dyed to perfectly match the fabric and the glue used is intricately applied by finger. This “elaborate production process” ensures the highest quality and means that only a very limited number of garments is produced, so each Mackintosh piece is limited edition, exclusive and special. Keep yours forever.

THE ICONIC
Fashion Team

Related Stories

Load More