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The Iconic
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|25 Jun 2019|4 mins

The Recap: Yes, We’re Still Obsessed With George Michael’s Freedom!

It won’t let you down.

There’s a reason we’re forever throwing back to the 90s. It was a world reigned by the Supers and the little black dresses that make us feel like we can conquer the world. Its soundtrack? George Michael’s Freedom! 

It’s that song that calls for a mandatory turn it up, a compulsory get up. Just like the black dresses the Naomi et al gave us, it’s stood the test of time. We look a little closer at this feel-good track (while we listen to it. On repeat. All day.)

For a start:  it almost didn’t happen. By the time 1990 rolled around George Michael –  a very big deal – was Over It (caps intentional). 

"I would like to never step in front of a camera again,” 

He was completely off the media. Still, though, he had a video to shoot.   

It was made, with a little help, from his soon-to-be friends. 

Naomi Campbell, Linda Evangelista, Christy Turlington, Cindy Crawford and Tatjana Patitz ( a casting inspired by Peter Lindbergh’s January VOGUE cover of the same year, pictured below).

@supersmodelsoftheworld90s

The models were sent tapes and CDs of the song a few days out from the shoot. They listened – on their walkmans, on their discmans (hey, it was 1990) – learning the lyrics by heart. Some of them in NYC. Others in Greece. Some of them flew in on a Concord to make the shoot (just) in time. It was a Big Deal. The New York Times summed it up best: “Pop music and fashion never met cuter.”

Michael and team drew together a six-day production to give us the six-and-a-half minutes that won’t let you down and was directed by David Fincher – who later gave us Gone Girl and Fight Club, among so many more.

Maybe that’s why we love it so much. It was all the big names, all at once. Twenty-nine years on, it’s got almost 70 million views. 

And, of course, the daily wrap parties are the stuff legends are made of.

Want to make like Naomi / Linda / Christy / Cindy /  Tatjana?

Here's our edit of LBDs...

THE ICONIC
Fashion Team

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