Has TikTok ever convinced you that you need to buy something? Same. Amongst the dog content and Scandoval tea, my algorithm serves me a constant flux of beauty routines and reviews all day long.
I’m not ashamed to admit that these videos have a greater influence on what I’m adding to my bag than some of my closest friends. Yes, I’ve had many purchase regrets, but I’ve also discovered some Holy Grail products that have officially earned their place in my own everyday beauty routine.
Keep scrolling to discover the viral beauty products that are actually worth the hype, from Clarins to M.A.C, Dyson, and more.
Clinique Almost Lipstick in Black Honey

Fast delivery and free returns.

Sophie Howe
Beauty Editor
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