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The Iconic Edition
Beauty
|30 May 2023|4 mins

11 Cult Beauty Products That Live Up To The Hype

The bestsellers we can’t get enough of. 

Has TikTok ever convinced you that you need to buy something? Same. Amongst the dog content and Scandoval tea, my algorithm serves me a constant flux of beauty routines and reviews all day long. 

I’m not ashamed to admit that these videos have a greater influence on what I’m adding to my bag than some of my closest friends. Yes, I’ve had many purchase regrets, but I’ve also discovered some Holy Grail products that have officially earned their place in my own everyday beauty routine.

Keep scrolling to discover the viral beauty products that are actually worth the hype, from Clarins to M.A.C, Dyson, and more.

Clarins Double Serum

Clarins Double Serum

With a cocktail of twenty high-performance plant extracts, this bio-inspired, anti-aging serum targets the visible signs of ageing for a more plump, healthy-looking complexion.

Shop Clarins Double Serum
Double Serum 50ml
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Double Serum...
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Dyson Airwrap

Dyson Airwrap

Want endless good hair days without overexposing your hair to heat? The Airwrap allows you to curl, shape and hide flyaways without extreme heat.

Shop Dyson Airwrap
Airwrap Complete
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Airwrap Complete
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Clinique Almost Lipstick in Black Honey

Clinique Almost Lipstick in Black Honey

This TikTok favourite went viral for its ability to flatter almost all skin tones. The balm-like formula has buildable coverage that you can customise depending on the look you’re after.

Shop Clarins Black Honey
Almost Lipstick
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Almost Lipstick
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KVD Beauty Tattoo Liner

KVD Beauty Tattoo Liner

For winged eyeliner that lasts all day long, you can’t go past the award-winning KVD Beauty Tattoo Liner. 

Shop KVD Beauty Tattoo Liner
Tattoo Liner
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Tattoo Liner
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Bobbi Brown Vitamin Enriched Face Base

Bobbi Brown Vitamin Enriched Face Base

This rich primer and moisturiser duo is a dream under makeup and will leave you with a super-smooth finish.

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Vitamin Enriched Face Base
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Vitamin Enric...
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Benefit Precisely, My Brow Pencil

Benefit Precisely, My Brow Pencil

With an ultra-fine tip that allows you to create natural-looking, hair-like strokes, this long-wearing brow pencil is a godsend for shaping and filling in your brows. 

Shop Precisely, My Brow Pencil
Precisely, My Brow Pencil - Shade 3.5
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Precisely, My...
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Giorgio Armani Sì

Giorgio Armani Sì

This irresistible fragrance combines notes of blackcurrant nectar, modern chypre, and blond wood musk with hints of freesia and May rose for a feminine yet sophisticated scent.

Shop Giorgio Armani Sì
Sì EDP 50ml
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Sì EDP 50ml
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L’Occitane Almond Shower Oil

L’Occitane Almond Shower Oil

Dry limbs are no match for this decadent shower oil. It transforms into a silky, cleansing milk that helps to nourish skin and leave a lingering scent of warm almonds and delicious vanilla.

Shop Almond Shower Oil
Almond Shower Oil 250ml
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Almond Shower...
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Aesop Resurrection Aromatique Hand Wash

Aesop Resurrection Aromatique Hand Wash

Formulated with aromatic oils of orange, rosemary and lavender, this best-selling hand wash turns cleansing your hands into a luxurious experience. 

Shop Resurrection Aromatique Hand Wash
Resurrection Aromatique Hand Wash  500ml
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Resurrection...
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M.A.C Macstack Mascara

M.A.C Macstack Mascara

This mascara must-have is unmatched when it comes to delivering gravity-defying volume and length to your lashes. 

Shop M.A.C Macstack Mascara
Macstack Mascara
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Macstack Mascara
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Make Up For Ever Art Color Pencil in Anywhere Caffeine 

Make Up For Ever Art Color Pencil in Anywhere Caffeine 

As seen on It-girl Hailey Bieber, this cult-classic matte pencil in Anywhere Caffeine is the perfect everyday nude lip liner. 

Shop Art Color Pencil
Art Color Pencil
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Art Color Pen...
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Sophie Howe
Beauty Editor
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