TikTok is a veritable treasure trove of beauty recommendations, but there’s one very popular corner of the platform that takes everyone by surprise – #perfumetok. Given that technology doesn’t yet permit us to share scent through our phones (we hope someone clever is working on that), you might not have guessed that fragrance reviews would be filling up the FYP… but you’d be wrong.
TikTok is actually flooded with creators detailing their signature spritzes to the tune of more than 7.3 billion views. From their MVP scents to the perfumes they really regret investing in, it seems we’re inhaling a whole lot of fragrance videos – so it’s really no wonder that so many scents have managed to go viral. Here’s our edit of the best TikTok-famous fragrances that are well worth the internet hype.
YSL Beauty Libre EDP 30ml
Who wouldn’t want to smell as good as Dua Lipa? The singer might front the campaign for this wildly popular scent, but TikTok could be credited for sending it viral. The floral fragrance unfurls with top notes of Mandarin oil, Petitgrain oil, Lavandine France oil and Blackcurrant accord, balanced by delicate heart notes of Lavender oil, Jasmin Sambac Absolute, Jasmin Grandiflorum India absolute and Orange flower absolute. Base notes of Vanilla extract Madagascar, Cedarwood oil, Ambergris accord and Musks finish with a creamy twist, resulting in a warm, soft scent that works for (almost) everyone.
Billie Eilish Eilish EDP 100ml
Of course Billie Eilish, the original internet sensation, would know how to bottle a viral aroma. The cosy, ultra-feminine fragrance features sugared petals, vanilla, soft spices and cocoa, cushioned by a heated blend of sleek woods and musk. According to TikTok creators, Eilish settles beautifully on the skin, leaving a warm, floral trail in its wake.
Narciso Rodriguez For Her EDP 100ml
A sleeper hit on the platform, Narciso Rodriguez For Her might be the most underrated viral scent we’ve seen so far. A sophisticated, less obvious choice than its contemporaries, this fragrance provides an elegant option if you’re wanting to tap into TikTok trends without an immediate tell-tale aroma. Think of it as the ultimate IYKYK scent, with a velvety blend of musk, peach, rose, soft amber and wood.
Versace Bright Crystal Eau de Toilette
Versace’s Bright Crystal fragrance captures high-voltage glamour in olfactory form. If sweet, fruity-floral scents that leave a lasting impression are your thing, look no further than this clean interpretation of pomegranate, yuzu and frosted accord. Middle notes of peony, magnolia and lotus add freshness, as plant amber, musk, and mahogany provide a grounding base.
YSL Beauty Black Opium EDP 50ml
Another much-hyped buy from YSL Beauty, Black Opium has seduced TikTok with its addictive mix of energising coffee, comforting vanilla and white flowers. A sensual combination of light and dark notes delivers a polarising fragrance with a distinctive aroma, blending black coffee accord, orange blossom, cedarwood and patchouli for a uniquely intoxicating scent. Spritz at your own risk!
Fast delivery and free returns.