Dear Frances: The Perfect Shoes For An Everlasting Capsule Wardrobe

A lot of high-profile celebrities love your shoes – including Margot Robbie, Hailey Bieber and Selena Gomez – do you ever design pieces with a particular person in mind?
Certainly with the Dear Frances woman in mind, but never with one particular person or celebrity in mind. For me, it’s so important to design collections that speak to our customer and the lifestyle that she leads. The Dear Frances woman is independent and confident and she has a clear sense of self. She is always evolving, just as we are, which is why I love keeping an open dialogue with our customers. Hearing and listening to their feedback and talking with them about what we are working on is not only enjoyable but it helps us to move forward together each season. 

Your core collection is designed to complement a classic wardrobe – what does your version of a classic wardrobe look like?
A classic wardrobe offers clarity. It holds high quality pieces that will be kept for years and passed to others once replaced. It should be centred around investment classics that can be mixed and layered each season. I find buying high quality classics makes dressing for my personal style so much easier.

What do you hope other women feel when they reach for your shoes?
Confident and comfortable. 

In a world where ‘recession-core’ is now a trend, what makes Dear Frances shoes a smart investment?
Investments should be timeless and whilst we design for modern women, trends don’t feature heavily in our collections. What we can learn from years of the trend cycle is that it creates never-ending pressure to keep-up and consume products at a rate that is clearly not sustainable. There is something calming about stepping back from this cycle of trends and consumption. Investing in quality classics that are designed to last – pieces that will form the building blocks of a minimalist wardrobe – and therefore buying less, is at the heart of what we do.