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Have you ever tried to purchase a foundation only to be faced with minimal to zero options? Not because deeper shades were sold out but because they didn’t exist.
Until recently, this was a shadowing reality for many people with deeper skin tones. Bronzer shades of 01, 02 and terracotta orange were the only options, whilst liquid foundations were only suited to those who fit within the vanilla beige to medium tan spectrum. Unless you were satisfied with an ashy complexion, it seemed as though makeup wasn’t made for deeper skin tones.
Enter: the 2020 beauty renaissance.
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Many beauty brands awoke from their slumber and realised that yes, people of colour DO enjoy makeup, and yes, they would like the option to purchase complexion products. Shade ranges began expanding, we gained insight into a variety of undertones, and we were en route to equal makeup accessibility. Bliss!
During this time, there were some brands that didn’t need to panic and were able to lightly observe the industry action inclusivity. These are the brands that have been catering for everyone since day dot.
Keep scrolling to reveal the complexion-perfecting foundations from three beauty brands that cater for everyone with their makeup shades – and have been for years.
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M.A.C Studio Fix Fluid SPF15
If the impressive 63-shade range doesn’t entice you, then the finish will. Studio Fix Fluid SPF 15 offers a natural finish that mimics an airbrushed complexion and feels incredibly comfortable. Shine? Oil? We don’t know her. The liquid foundation glides onto the skin without congesting pores and leaves you with an effortless luminosity that will last 24 hours. Nothing cakey or streaky to see here.
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Clinique Even Better Clinical Serum Foundation SPF20
There are 42 shades available in this serum-y, skin-loving goodness. Skincare and makeup bind forces as this foundation considers longevity and nurtures your skin all day long. Hyaluronic Acid plumps whilst Salicylic Acid re-texturises the skin, and Vitamin C evens skin tone. Medium coverage paired with a feather-light texture makes this THE foundation for your daily coffee run turned brunch date.
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Make Up For Ever HD Skin Foundation
Make Up For Ever delivered with 40 shades of undetectable liquid goodness. This foundation uses a Micro Skin System that syncs with the skin, meaning no cracks or dry patches. The semi-matte finish allows you to add hydration where needed, it’s the perfect foundation to layer with additional products. Apply with a sponge, brush, or whatever works for you – the end result will always have you camera ready.
Fast delivery – free over $50 – and free returns.
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