How to Rock Neuw Denim like Mimi Elashiry

Neuw Denim has landed, so we asked style muse Mimi Elashiry for tips on how to wear some of her favourite pieces.

Started by three friends from Melbourne and Stockholm, Neuw was born out of a shared dream to make jeans that people “will love and never want to take off.” Their drive to always think differently, together with their fascination for premium denim and alternative music, has lead them to create a brand that is unlike any in the market.

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Standing out in more ways than just quality and design, every pair of Neuw jeans features the brand’s unique IDs:

The Fob Ring which hangs from the front right belt loop of every pair of jeans - a symbol of the fob watch given to Par, Founder and Creative Director, by his grandfather,

The Revision Dart located on the back hem - a tribute to where the vision of the brand was born,

The Repair Stitch which is found on the back-right pocket - a signature inspired by Par’s personal denim collection.

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To celebrate their arrival, we asked style muse Mimi Elashiry to share her favourite pieces from the collection and tips on how to put them to work.

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“My favourite piece is the black jumpsuit! On a warm day, I would wear this outfit with some lace-up sandals and my little snake waist bag, and maybe a bucket hat too. On a cold day, I would style this with combat boots and a leather jacket. And to elevate it for a night out, I would wear this with my hair slicked back, a clean face and red lips. I’d add a belt around the waist and put on some cute strappy black heels.”

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“The black denim shorts are a style I would wear forever. They go with everything. Light denim, a vintage tee, black, white, colour, prints, anything! Add a belt and some boots to grunge it up, or throw on sneakers and a white tee... these black oversized denim shorts are my go-to for summer.”