Always be the first to know. Follow for updates on new arrivals & sale items from your favourite brands. Shop your way.

Let's get personal

To get started, log on (or make an account). Once you've signed in, there are 3 ways you can start following your favourite brands and be the first in the know!

1. Brand pages1. Brand pages

1. Brand pages

Search your favourite brand to see their entire collection. You’ll see a ‘Follow’ button next to the brand name on the left hand side bar. You’ll be alerted as soon as new arrivals land.

2. Product listings2. Product listings

2. Product listings

When you’re shopping for a particular item, find the ‘Follow’ button next to the brand name and be first to see what’s on sale from your fave brands, and much more!

3. Brands directory3. Brands directory

3. Brands directory

Click the ‘Brands’ tab in the dropdown site navigation to follow all your faves in one go! It’s your shopping experience, curated.

Shop your way

Wanna find your fave brands in one handy place? From the website navigation screen, click ‘Brands’, then ‘Shop your brands’ for easy access to new arrivals and sale items. Easy!

Even better on the app

Download the app to curate your own feed! Find your favourite brands to wishlist, get notifications, trends and personalised recommendations. What are you waiting for?

More to come

Stay tuned for more awesome features in the works at THE ICONIC.