The 90s was a distinctly funny time for music. A decade centred around youth rebellion in all its forms, the music of the time, depending on what part of the world you were in, seethed as much with reckless positivity as it did teen angst. The grunge era of the early part of the decade progressed into alternative rock and new metal, hip-hop and rock music clashed for the first time, and in the UK, britpop and the first sprouts of the indie rock movement were starting to show. With all this going on, naturally, we also saw some bands emerge that had huge influences on the way people dressed at the time, and with our modern day fashion taking more cues from the 90s than ever before, it’s only right to pay tribute to some of these style pioneers.
Oasis in GQ Magazine 01/01/1995 via @oasis
Oasis
Oasis’ success story is almost unrivalled in that of British music, but their upbringing in working-class Manchester informed their sense of style in a unique way at the time. As keen to hit the stage in shell suits and bucket hats as they were more standard rock band fare like button-ups and baggy jeans, it was through bands like Oasis that sportswear and fashion began to intermingle throughout the 90s.
@chillipeppers
Red Hot Chilli Peppers
Drawing as much on funk-soaked sounds as they did harder forms of rock from the earlier part of the decade, the Chilli Peppers brought an eclectic sense of style to the stage that set them apart as true rockstars. Ever the showmen, they were as willing to make a fashion statement performing in their Calvin Kleins as they were decked out in surf-inspired streetwear.
@nwa.fans
NWA
While they undoubtedly changed the game when it came to West Coast Hip Hop, the groundbreaking hip-hop collective don’t get the credit they deserve for the influence they had on streetwear. Hip-hop smartened up its sense of style dramatically in the 90s, moving from to a more refined look that incorporated jackets, denim, sports jerseys and core workwear like carpenter pants from brands like Carhartt and Dickies. NWA helped drive this, and their monochrome aesthetic, informed of course by the Los Angeles Raiders football team, had a huge influence on how streetwear would develop in the decades after.
Nirvana photographed by Stephane Sednaoui for Mademoiselle Magazine, August 1993. Via @90sanxiety
Nirvana
Kurt Cobain’s band are fashion icons simply off the back of the amount of people who wear their t-shirts alone, but Nirvana also carried a sense of style that added a surprising amount of sartorial playfulness to a grunge movement that was, in theory, supposed to be dismissive of fashion altogether. Cobain himself was particularly free-spirited when it came to the clothes he wore, donning not just grunge essentials like Converse, ripped jeans and slogan t-shirts, but feminine pieces like fake fur coats, cardigans, and even dresses from time to time. His influence on high fashion reverberates to this day.
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