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The Iconic Edition
Style
|20 Oct|5 mins

The Turn Of The Millennium Brands Making A Big Comeback

These streetwear icons are having a huge moment, and bringing back some once-derided trends in the process.
Liam Gallagher of Oasis wears Kangol bucket hat fashion trends 2000sLiam Gallagher of Oasis wears Kangol bucket hat fashion trends 2000s

Liam Gallagher of Oasis wears Kangol bucket hat fashion trends 2000sLiam Gallagher of Oasis wears Kangol bucket hat fashion trends 2000s

Liam Gallagher of Oasis wears Kangol bucket hat 1996 via Getty Images

The last few years have seen menswear trends draw from a wider variety of times and styles than we’ve seen in decades. 70s-inspired tailoring has come to dominate the red carpet, an elevated type of streetwear has emerged drawing from different styles of the 80s and 90s, and now, much like what we’re seeing with the noughties revolution in the world of women’s fashion, we’re also seeing a resurgence in turn-of-the-millenium fashion for men, as well.

A new wave of guys has emerged, idolising the style and music of the late 90s and early 2000s, embracing an aesthetic inspired by everything from retro sportswear to California skate culture and bringing the most prominent brands of that era roaring back into vogue. Here are some of our favourite once-forgotten gems that have received a new lease on life.

Ellesse

With its bright, colour-blocked aesthetic and distinctly 90s style, Italian sportswear brand Ellesse takes inspiration as much from the sun-soaked beaches of the med as it does 90s sports, serving up everything you need to pull off a uniquely summery sportswear aesthetic.

Kangol

With a big summer set to arrive and long days in the sun a near certainty, Kangol’s iconic terry towel bucket hats are a 90s icon worth embracing. Having found love from hip-hop’s elite and Britpop stars like Liam Gallagher alike during the brand’s heyday, slipping on a Kangol is a surefire way to bring yourself into a party mindset.

Reebok 

An icon that grew out of working class England to embody the country’s urban culture throughout the 90s, Reebok’s Classics range still has an enduring, almost romantic appeal to this day. Its sneakers like the Club C and the Classic Leather boast almost universal wearability, while its tracksuits and tees are the perfect way of imbuing your activewear with a bit of late 90s British swagger.

Stussy

Having collaborated with everyone from Dior to Nike in recent years, Shawn Stussy’s iconic skate-meets-surf brand has a timeless quality that has endeared it to the most recent generation. Infusing a modern mentality with the 90s silhouettes informed by the years when the brand was emblematic of both hip-hop and surf culture, few brands nail the retro aesthetic quite like them.

Tommy Jeans

While the tracksuits and sneakers that dominated British fashion in the 90s are having a big moment, so too is 90s-era American sportswear, bringing back everything from loose-fit jeans to colour-blocked rugby jerseys. This, of course, means that Americana icon Tommy Hilfiger should be at the top of your list.

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