Brand Information

Bluejuice is one of this season's most dynamic labels, injecting inspiration from catwalk trends into designs that will take you from daytime dressy to dance-floor-ready all Spring/Summer. With its finger on the fashion pulse, Bluejuice can make a bold statement in your basic wardrobe – from simple tees and staple denim – and deliver on-trend party perfect pieces. This season, Bluejuice is bringing a romantic mood to its designs, with cocktail dresses in pretty prints, utilising a warm colour palette. On the other hand, the range is emphasised by some signature 70s-inspired pieces and quirky colour explosions. For the youthful, lively glamour girl, Bluejuice has your wardrobe sorted for every occasion, all year around – check it out today at THE ICONIC.