Brand Information

Since its inception in 2003, Nookie by Sydney designer Nikita Sernack has championed a covetable style that embodies the quintessential Australian lifestyle from beach to bar. Synonymous with bold colours, striking prints and flattering fits, Nookie's design legacy speaks to the heart of every free-spirited, sassy, confident woman who revels in charismatic effortless style. With an enviable eye for design, Semack's Australia-made fashion label invites accolades of praise from Australian and international fashion influences alike. The popularity of Nookie is thanks to its enigmatic aesthetic found in its treasured collections. Nookie's trend setting daywear pieces and playful signature dresses made with attention-grabbing graphic prints makde a big impression every season. Under the direction and strong design principles of Semack, Nookie's sleek silhouettes have carved an ever-growing niche for themselves in the market of on trend garments at accessible price points.