Brand Information

Staple the Label

Staple the label launched early 2009 in Sydney, as a “basics‐with‐an-unexpected‐twist” brand. A concise collection of fashion forward, drapey, relaxed yet directional pieces with a sophisticated edge, all at an affordable price. The label has evolved, introducing soft tailoring, adding inventive detail, as well as a focus on developing exclusive prints and textures. The Staple the label’s design philosophy comes from high‐end fashion inspiration and a translation of European trends, a precise attention to detail, delivered in easy to wear cutting edge styles that keep the Staple the label girl one step ahead. Since its initial launch in a few small Australian boutiques, Staple the label has grown and is now stocked in hundreds of exclusive boutiques in Australia and New Zealand. Internationally, Staple the label is widely stocked in Canada, Japan, UK and online. Through all of its evolution , Staple the label’s ethos remains the same...“extraordinary in the ordinary.”