Adidas Originals TV
In 2016, adidas Originals is introducing a new dimension to their design philosophy: the future. As a brand defined by its own creative courage, and by its unique point of view on creating the future by re-inventing the past, adidas Originals is inspiring a new generation not to follow, but to challenge the status quo of the future itself.
adidas Originals is a fundamental lifestyle label with an athletic edge. With the key principle “Celebrate Originality”, the brand recognises its sports heritage, and combines it with contemporary style to inspire all in their everyday lives. Marked by the iconic Trefoil logo that was first used in 1972, adidas Originals morphs decades of athletic apparel and footwear with classic street style.
adidas Originals draws on adidas’ rich sporting history in its designs, which show particular affection for the styles popular between 1940 and 1980. Distinguished by the iconic Trefoil logo, adidas originals became the brand of choice not only for sports heroes, but for musical royalty as well. Bob Marley was regularly spotted in his adidas sneakers, and Run D.M.C’s adidas Superstar sneakers became an integral part of their look. This seamless mix of technical design and street ready style has helped to cement the status of the adidas Originals brand.
adidas Originals aims to reinterpret the brands classic designs, meaning every item has a story and a history attached to it, from Superstars to Stan Smiths to Sambas. The adidas Originals brand respects the past and aims to bring their heritage into the modern style arena. Unique, classic and stylish, adidas Originals celebrates self-expression.
Once innovative, now classic, always authentic; adidas Originals represents the best of sports heritage and street credibility.