LinkedIn Created with Sketch.
The Iconic Edition
Style
|13 Jul 2023|5 mins

What’s The Colour Analysis Trend That Has TikTok In Its Grip?

It’s time to learn your colours…

“Colour analysis? They’ll be bringing back tupperware parties next!” 

So went the group chat when my friends found out the 80s phenomenon was back. For a while now we have worn whatever we felt like, dismissing the tired idea that we should wear what’s most ‘flattering’ to our body shape (a cringey concept that can stay in the 2000s, thank you), and diving into any trend that brings us joy. But humans get bored easily and once again the fashion cycle has revolved 180º.

So what is this new-old-new idea? Have you ever tried on a lemon-yellow top and felt innately that it was just the wrong shade for you? Yep, us too. Enter #colouranalysis. Attributed to the spreader of most trends, good ol’ TikTok, people are coming around to the forgotten concept that everyone has a spectrum of colours that suit them best. 

However, it’s not as simple as picking a colour, like pink, and it working every time. Think of a colour as more of a group, or a range – within a colour like pink there are an array of tones, from soft rose to neon Barbie. The concept means that not all of those tones are going to be the ones that fit you. 

via TikTok @msfrizzleart

Then how do we find which colours are truly ours? The platform that’s gripped by the colour analysis movement, TikTok is jam-packed with content on how to analyse your own palette, by simply experimenting with warm and cool tones in your beauty routine – think a burgundy-stained lip or the season’s latte makeup – and holding different colour swatches near your face in front of the mirror to see what fits. There’s even a filter that helps you determine whether you’re truly a gold or silver girlie. Once you spot the ones that work for you it’s a lightbulb moment that’s going to make dressing a walk in the park. 

via TikTok @magnifisenses

Colour analysis is, in a way, a rejection of fashion’s mercurial trends and an investment in longevity. See, if you know ‘your colours’, and operate in that tonal palette, in theory you should have the knowledge to build yourself a mix-and-match collection of pieces that complement your skin tone, eye and hair colour. The only thing likely to change there is your hair, so these ‘rules’ essentially apply forever. 

We’re taking analysing our colour as an opportunity to lean into colour, especially in the winter months, and break away from default neutrals and black when we’re stuck for what to wear in the morning. 

Winter

Winters suit jewel tones as well as light colours in icy tones, not pastels. Black and white are your best neutrals over beiges and creams. Silver and platinum jewellery go well with your skin tone, and you can pull off true red lipstick like no other. 

Your celebrity inspo: Kendall Jenner & Alexa Chung

Winter

via Instagram @kendalljenner
Shop The Look
Lexi Velvet Wrap Midi Dress
...
Lexi Velvet W...
...
Nueve Biker Jacket
...
Nueve Biker J...
...
Kamila Dress
...
Kamila Dress
...
Carmen Crop
...
Carmen Crop
...
Le Pliage Original Top Handle Tote Bag
...
Le Pliage Ori...
...
Mont Blanc Knit Top
...
Mont Blanc Kn...
...
Noemi Earrings Silver
...
Noemi Earring...
...
Allie
...
Allie
...
Matte Lipstick - Russian Red
...
Matte Lipstic...
...
Oversized Bonded Borg Coat
...
Oversized Bon...
...
Play Short Boots - Women's
...
Play Short Bo...
...
Dalia Sunglasses
...
Dalia Sunglasses
...
Mini Camille Bag
...
Mini Camille Bag
...
Giovanna Satin Mini Dress
...
Giovanna Sati...
...

Summer

Summer colours are similar to the winter palette but more muted. There’s less contrast and the shades are not as deep – instead of brown, a soft tan or beige will help you glow. Extra bright colours like a hot pink will overwhelm you while a cool pink will lift your natural hues.

Your celebrity inspo: Margot Robbie & Jennifer Anniston

Summer

Shop The Look
Madison Boat Neck Short Sleeve Top
...
Madison Boat...
...
530 - Unisex
...
530 - Unisex
...
Ride This Out Mini Dress
...
Ride This Out...
...
Divina Sunglasses
...
Divina Sungla...
...
Mesh Knit Dress With Scarf Collar
...
Mesh Knit Dre...
...
Golden Rock Mini Hobo
...
Golden Rock M...
...
Marko Shirt
...
Marko Shirt
...
Soft Leather Mules
...
Soft Leather...
...
Brookman Dress
...
Brookman Dress
...
Mackinley One Piece
...
Mackinley One...
...
Chyna Dress
...
Chyna Dress
...
Jet Set Charm Small Chain Pouchette
...
Jet Set Charm...
...
Malony Cardigan
...
Malony Cardigan
...
Folia Float Buckle Tank
...
Folia Float B...
...

Autumn

Most autumns will suit warm reds, browns and oranges, like the colours of falling leaves, as well as earthy greens like sage and olive. If you’re thinking about entering your Barbiecore era, perhaps reconsider because pinks will not be your best friend.

Your celebrity inspo: Emily Ratajkowski & Zendaya

Autumn

@emrata
Shop The Look
Nueve Biker Jacket
...
Nueve Biker J...
...
Turning Pages Shirt
...
Turning Pages...
...
Colorblock Leather Rae Tote
...
Colorblock Le...
...
Joey Jumper
...
Joey Jumper
...
Polly Pant
...
Polly Pant
...
610 - Unisex
...
610 - Unisex
...
Lurex Crochet Maxi
...
Lurex Crochet...
...
Verdant Falls Sheer Torso Dress
...
Verdant Falls...
...
Protect Your Energy Knit Vest Top
...
Protect Your...
...
Taxi Trench Coat
...
Taxi Trench Coat
...
Mae
...
Mae
...
Jonesy Singlet
...
Jonesy Singlet
...
The Iconic Exclusive - Leui
...
The Iconic Ex...
...

Spring

The spring palette is light and bright with warm undertones like a field of spring flowers in full bloom. Spring girlies can get away with almost any colour, except for maybe reds, true black and very deep colours. 

Your celebrity inspo: Elsa Hosk & Sienna Miller

Spring

@hoskelsa
Shop The Look
Siena Blazer Dress X Kristina
...
Siena Blazer...
...
Bonita Asymmetric Shirt
...
Bonita Asymme...
...
Vada
...
Vada
...
Easy Rider Cargos
...
Easy Rider Ca...
...
New Pouchette Seaside Stripe Sequin Fabric East West Pochette
...
New Pouchette...
...
Jenny Jayne Cardi
...
Jenny Jayne C...
...
Florentina Silk Shirt
...
Florentina Si...
...
Forbes Mini Dress
...
Forbes Mini D...
...
Evie Square Toe Heeled Sandals
...
Evie Square T...
...
IM 0004/N/S 1N5 52 U1
...
IM 0004/N/S 1...
...
Cropped Hampton Sweater
...
Cropped Hampt...
...
Dagger Dress
...
Dagger Dress
...

Fast delivery and free returns. 

Kate Tregoning
Related Stories
Load More