“Colour analysis? They’ll be bringing back tupperware parties next!”
So went the group chat when my friends found out the 80s phenomenon was back. For a while now we have worn whatever we felt like, dismissing the tired idea that we should wear what’s most ‘flattering’ to our body shape (a cringey concept that can stay in the 2000s, thank you), and diving into any trend that brings us joy. But humans get bored easily and once again the fashion cycle has revolved 180º.
So what is this new-old-new idea? Have you ever tried on a lemon-yellow top and felt innately that it was just the wrong shade for you? Yep, us too. Enter #colouranalysis. Attributed to the spreader of most trends, good ol’ TikTok, people are coming around to the forgotten concept that everyone has a spectrum of colours that suit them best.
However, it’s not as simple as picking a colour, like pink, and it working every time. Think of a colour as more of a group, or a range – within a colour like pink there are an array of tones, from soft rose to neon Barbie. The concept means that not all of those tones are going to be the ones that fit you.

via TikTok @msfrizzleart
Then how do we find which colours are truly ours? The platform that’s gripped by the colour analysis movement, TikTok is jam-packed with content on how to analyse your own palette, by simply experimenting with warm and cool tones in your beauty routine – think a burgundy-stained lip or the season’s latte makeup – and holding different colour swatches near your face in front of the mirror to see what fits. There’s even a filter that helps you determine whether you’re truly a gold or silver girlie. Once you spot the ones that work for you it’s a lightbulb moment that’s going to make dressing a walk in the park.

via TikTok @magnifisenses
Colour analysis is, in a way, a rejection of fashion’s mercurial trends and an investment in longevity. See, if you know ‘your colours’, and operate in that tonal palette, in theory you should have the knowledge to build yourself a mix-and-match collection of pieces that complement your skin tone, eye and hair colour. The only thing likely to change there is your hair, so these ‘rules’ essentially apply forever.
We’re taking analysing our colour as an opportunity to lean into colour, especially in the winter months, and break away from default neutrals and black when we’re stuck for what to wear in the morning.
Winter
Winters suit jewel tones as well as light colours in icy tones, not pastels. Black and white are your best neutrals over beiges and creams. Silver and platinum jewellery go well with your skin tone, and you can pull off true red lipstick like no other.
Your celebrity inspo: Kendall Jenner & Alexa Chung
Winter

Summer
Summer colours are similar to the winter palette but more muted. There’s less contrast and the shades are not as deep – instead of brown, a soft tan or beige will help you glow. Extra bright colours like a hot pink will overwhelm you while a cool pink will lift your natural hues.
Your celebrity inspo: Margot Robbie & Jennifer Anniston
Summer

Autumn
Most autumns will suit warm reds, browns and oranges, like the colours of falling leaves, as well as earthy greens like sage and olive. If you’re thinking about entering your Barbiecore era, perhaps reconsider because pinks will not be your best friend.
Your celebrity inspo: Emily Ratajkowski & Zendaya
Autumn

Spring
The spring palette is light and bright with warm undertones like a field of spring flowers in full bloom. Spring girlies can get away with almost any colour, except for maybe reds, true black and very deep colours.
Your celebrity inspo: Elsa Hosk & Sienna Miller
Spring

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