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NEW SEASON TRENDS
BRAND OVERVIEW
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Launched in Melbourne 2003, Bless'ed Are The Meek consistently push the boundaries of design, creating coveted pieces from the finest fabrics with intricate details and embellishments. With increasing success, the suave label expanded into the Sydney market in 2009 with their sought out stores. Despite their success, they have remained humble in pricing and gained further exposure and support on an international scale. Eight years later, Australian Fashion Week saw a debut of their collection. Traders came from far and wide to procure their creations and thus, a global style cult was born.
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Achieving global success in a short period of time since its launch in 2006, Cylk has been seen on confident & creative women in New York, Milan, Sweden and Japan. Cylk received the International Apparel Federation Design Award and continues to pioneer sustainable fabric development with super fine bamboo, silk, cashmere, linen and modal. Discover beautiful and timeless pieces including sculpted knitwear, striking digital prints and softly tailored pieces that enhance the feminine form. Their exposure is rapidly increasing, recently being part of the Australian Designer Showcase at London Fashion Week in September 2012. Minimalist, innovative and luxe.
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Limedrop is an Australian fashion label that captures the imagination and spirit of possibilities. Designers, Clea Garrick and Nathan Price have created a men’s and womenswear line known for its use of clear lines, bold colours, structured pieces and curious proportions peppered with a sense of playful irreverence.
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Independent fashion label Leonard St. was founded in Melbourne in 2004 by Amanda McCarthy, who loves print, colour and beautiful fabrics. All designs are inspired predominantly by silhouette and colour and are made to endure years of love and wear. McCarthy creates flattering garments with unusual and strong colour palettes and prints each season. Most prints are designed by hand in McCarthy’s coast studio. Print designs often come from real life experience and techniques include potato-cut prints (Kaleidoscope SS10) to finger painting (Smudge Print SS10), to refining floral and insect drawings. Leonard St. offers elegant, interesting and independent fashion options.
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Angela Backshell and Tracy Miller are the creative duo behind Lucette, the label bringing you original, exclusive prints, silk fabrics and embellished detailing for an eclectic boho style that is glamorous, strong and modern. Feminine clashed with hard-edged pieces to create a rock romance vibe. Taken from the Spanish word ‘Luce’ meaning ‘to shine’, Lucette works to enhance a wardrobe with colour and detail while maintaining a modern relaxed style. Together they have collaborated to create a fashionably affordable collection inspired by their love for discoveries in thrift stores and markets across the globe.
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Launched in 2003, Rodeo Show has maintained its beautifully designed garments to sit well above the high street market, without the price tags of high-end labels. Renowned for their signature look of bohemian charm with a fashion-forward edge, each Rodeo Show collection exudes a wearable appeal. The unique label has gained dedicated customers and prides itself on designing effortless pieces with superior quality and fit that slot seamlessly into customers' wardrobes for every occasion. Their loyal customer base provides constant inspiration to the close-knit Rodeo Show team, helping to shape the brand and keeping to its design philosophy.
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Sass & Bide is an Australian fashion label, internationally acclaimed and recognized for its quirkiness and over the top styling. It was founded by Sarah-Jane Clarke and Heidi Middleton in 1999. The label launched with innovative and unique denim designs. Within two years, the collection expanded into seasonal ready-to-wear. Evolving from an underground phenomenon in Australia, the label rapidly gained distribution in the United States, Europe, Asia and the Middle East.
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Founded in 2011 by Jarred Baker and Karima Hazim in Sydney, Saveus designs for women embracing modern and effortless style with evolving wardrobes inspired by today’s progressive world. With high quality workmanship, strong tailoring and luxe fabrics, each collection is a page from the travellers’ diary, evolving season to season. The "Everything, nothing." collection is inspired by the bustling Southeast Asian nation of Vietnam. The tailoring, bold colour palette and meticulous detail were enhanced by the designers collaborating with highly skilled and experienced tailors and seamstresses during their inspirational visit. Saveus collections function as a reflection of the modern, multi dimensional woman.
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Jessie White's career as a fashion designer was born from a desire to create product that was instinctive and a reflection of her innate sense of style. Jessie brings together a sophisticated blend of modern, somewhat geometrical designs, developed through creative experimentation and natural curiosity. Recent collections have seen the label mature with focus on beautifully refined silk dresses, leather goods, tailoring and accessories. The label has consistently inspired and maintained loyal followers who dress in an individual, stylish and modern way. Shakuhachi prints and garments are original and imbued with a relaxed sophistication, much like the women who wear them.
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The Watson sisters have more than a decade of fashion industry experience between them, working alongside leading Australian stylists and photographers such as Kristen Rawson, Rachel Wayman and Adam Flipp. Based in Sydney, Somer and Liberty Watson make ready-to-wear clothing and shoes that define everyday luxury and easy glamour with a relaxed, sexy appeal. With soft fits and clean lines, each Watson X Watson piece is effortlessly wearable and refined. Watson X Watson was born in 2011 with a capsule winter range launched into more than 30 locations. The 12-piece collection was an instant success with celebrities and fashion editors.
