Best news ever? THE ICONIC’s latest beauty box has landed. Expertly curated by beauty insiders, the Most-Wanted collection is your ultimate edit of holy grail products from top beauty brands. From skincare and makeup to hair, body and fragrance, it’s the perfect way to indulge in 23 hero formulas from head to toe. And with over $700 worth of beauty favourites boxed up for just $249, the Most-Wanted collection makes a luxurious gift for someone special – or yourself. Here’s what’s inside…
1. Medik8 Hydr8 B5 (full size)
Like a tall glass of water for your skin, Medik8’s cult moisturising serum is infused with multi-weight hyaluronic acid and vitamin B5 to leave your complexion plump, supple and hydrated from its deepest layers right to the top.
2. M·A·C Matte Lipstick (full size)
For a long-wearing matte formula that won’t leave your pout parched, you can’t beat M·A·C’s signature Matte Lipstick. Creamy, rich and smooth, you’ll want to try them all – but Honeylove or Taupe are great shades to start.
3. Ultra Violette Fave Fluid™ SPF50+ Ultralight SKINSCREEN™
Lightweight, silky and stacked with skin-loving ingredients like niacinamide, vitamin C and vitamin E, this game-changing sunscreen from Ultra Violette is set to become your new fave (funny, that). No excuses now…
4. Olaplex No. 3 Hair Perfector (full size)
A bestseller for a reason, this weekly at-home treatment helps reduce breakage while visibly strengthening your strands. An insider tip? Prime your hair first for even deeper repair (perfect if your mop’s in need of a little extra TLC).
5. Aspect Phytostat 9
This lightweight yet nourishing moisturiser floods the skin with hydration while helping to smooth fine lines and fight free radical damage. Versatile enough for AM and PM, and suitable for all skin types? We think this just became our new MVP.
6. Who Is Elijah Nomad
With notes of Egyptian jasmine, saffron, and almond layered over amberwood, cedar and moss, this unisex fragrance is bound to turn heads – while still being subtle enough to wear to the grocery store.
7. Clinique Take The Day Off Cleansing Balm
If this isn’t already a staple in your evening routine, get ready: one night with this silky, lightweight balm-to-oil, and you’ll know why it’s Clinique’s #1 makeup remover. Sunscreen? Dissolved. Waterproof mascara? See ya…
8. Benefit Cosmetics 24 Hour Brow Setter
Brows on lock all day (and night) long? Look no further. Benefit’s cult brow-setting gel boasts a dual-sized wand (for shaping *and* taming), and a flexible formula that does. not. flake.
9. Skinstitut™ Gentle Cleanser (full size)
Infused with soothing aloe vera, goji berry and vitamin E, this cleanser purifies and hydrates even the most sensitive of complexions. Face not that fussy? This gentle formula is also perfect pre- and post- any professional skin treatments.
10. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Mini
Not about that 10-step life? Estée Lauder’s bestselling serum helps to fight all key signs of ageing (think fine lines and wrinkles, tone, texture…) while keeping the complexion hydrated for up to 72 hours.
11. The Beauty Chef COLLAGEN Inner Beauty Boost (full size)
Supercharge your wellness regime with this vegan, bio-fermented elixir formulated to support collagen production and defend cells against free radical damage. Healthier hair, skin and nails (and a happier gut), incoming…
12. Lancôme Lash Idôle Mascara
A lifted, fanned-out effect *without* all the drama of false lashes? It’s possible. The magicians* at Lancôme have made a clump-free, feather-light mascara that wears flawlessly for up to 24 hours. And the best part? It’s a breeze to remove.
13. Slick Hair Co Slick Stick Anti Flyaway Hair Wand (full size)
Still obsessed with Sofia Richie Grainge’s slick bun? Us too. Thankfully, this handy little hair wand houses a serum-based flyaway formula to tame stray hairs with all-day hold (sans the dreaded hairspray helmet vibes).
14. Christophe Robin Cleansing Purifying Scrub With Sea Salt
Can’t remember the last time you showed your scalp some love? This deep-cleansing shampoo scrub helps to remove buildup (think oil, styling products, a little too much dry shampoo…) and leave your roots feeling rebalanced and purified.
15. Real Techniques Miracle Complexion Sponge
Sure, you could use your fingers to apply your foundation. But when you’ve got a makeup sponge that blends, covers blemishes and navigates around tricky areas with ease, why would you?
16. Virtue Labs Healing Oil
Hair feeling drier than the Sahara? We got you. Virtue’s first-of-its-kind hair oil is infused with a powerful healing protein to mend, protect and restore shine to dry, damaged strands. The perfect antidote to summer sun, if you ask us…
17. MAKE UP FOR EVER Mist & Fix Spray
AKA the only setting spray you’ll ever need. We’re obsessed with this ultra-fine, cloud-like mist that sets makeup, intensifies shadow colour, quenches skin and keeps powdery vibes at bay. Hot tip? Spritz a little after you apply each product to lock your layers in place.
18. Billie Eilish No.2 Eilish
Fans of Billie’s first fragrance and newcomers alike will love this dark, woody, alluring twist on the original. Fun fact: Billie was guided by her synesthesia, which involves all her senses to see colour, texture and shape, when creating her second-act scent.
19. L'Occitane Almond Shower Oil
This bestselling shower oil is a cult fave for a reason. Its silky oil-to-milk formula softens and nourishes the skin (perfect for pre-shaving!), gently cleanses and smells incred (IYKYK). We reach for it any time we want to feel a little luxe.
20. MAKE UP FOR EVER Aqua Resist Color Pencil
Whether you want kohl, liner or shadow, this multitasking pencil ticks all the boxes. Its ultra-pigmented formula stays waterproof, sweat- and smudge-proof for 24 hours, and plays nice with sensitive eyes to boot.
21. Aveda Nutriplenish™ Masque Light Moisture
Lush locks, unlocked. This nutrient-infused hydrating treatment floods your hair with superfood ingredients (think pomegranate seed oil, mango butter and coconut oil) for softer, smoother, more manageable hair – without weighing you down.
22. Yves Saint Laurent Libre
A beauty insider favourite, Yves Saint Laurent’s Libre is a soft yet sensual floral scent that’ll quickly become your signature. Spritz on your pulse points (cc: wrists, elbows and nape of the neck) for an intoxicating aura that lasts all day.
23. First Aid Beauty KP Bump Eraser with 10% AHA
Perfect for tackling rough texture on the body, this fast-acting scrub combines glycolic and lactic acids to help loosen the skin’s top layer and slough away decongestion. Say hello to smoother, clearer skin in no time.
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