Launched in San Francisco in 1976 by twin sisters Jean and Jane Ford, Benefit is a cosmetics line which has been internationally acclaimed for its effective and affordable approach to makeup products for women.

Ranging from brushes, lashes, eyes, eyebrows, lips and face products, here at THE ICONIC, Benefit products extend across our entire beauty make-up store. From brow pencils, mascara, eyeshadow palettes and pomades to highlighters, lip tints, primers, blush and setting sprays, there is a cheekily-named make up item here to serve and delight.

Invest in brand favourites such as the Hoola Bronza, the ChaCha Tint, the Goof Proof Brow Pencil, the They're Real Magnet Mascara, The Porefessional Hydrate Primer, the Brow Microfilling Pen, the High Brow pencil, the Precisely, My Brow Pencil, the Holiday Cutie Beauty sets and the Fouroscope 4 Square Palettes and see why Benefit holds over three thousand brow bars and eight five boutiques worldwide.

As an official stockist of Benefit cosmetics, THE ICONIC is here to ensure your favourites are available to you as promptly as possible, which is why you will enjoy free and fast shipping of all Benefit products across Australia and New Zealand.