For makeup that doesn’t compromise on colour, look to beloved international beauty brand MAC. THE ICONIC Beauty proudly stocks an extensive and ever-growing collection of MAC’s most-wanted makeup online, with everything from foundation and lipstick to their signature MAC eyeshadow.

MAC was the brainchild of two creative, entrepreneurial spirits: Frank Toskan, a makeup artist and photographer, and Frank Angelo, a salon owner. The duo were increasingly frustrated that the current makeup on the market didn’t photograph well, and so they set out to make their own. The pair began creating cosmetics in their kitchen and selling them directly from the salon to other MUAs and creatives. Before long, word-of-mouth saw the duo inundated with requests from editors, stylists and artists from all over. Behind the counter of a Toronto department store in March 1984, MAC as we know it was born.

Today, MAC remains a leader in the realm of inclusive makeup. The brand believes that makeup is true artistry, and that makeup is the ultimate means of self-expression and individuality. No matter your race, age or gender, MAC believes that makeup is for everyone. The brand is an authority on colour, creating highly pigmented products with impeccable staying power. Experiment with colour through the brand’s beloved eyeshadow pots and palettes, letting you pick and mix your unique shades to create a truly standout beauty look. Create a flawless base with a MAC foundation, with Studio Fix formulas including liquid and powder, offering finishes from dewy to matte depending on your desired look. Perfect your pout with MAC’s range of lipsticks, with minis, mattes and velvety cream finishes to choose from. Frame your eyes with a MAC eyeliner or eye pencil, and define your lashes with one of the brand’s best-selling mascaras. Strobe, highlight and define with MAC’s edit of creams, bronzers and contouring formulas, or create a just-kissed flush on the cheeks with a beautiful blush.

Whether you’re new to the world of makeup or a seasoned artist looking to expand their kit, THE ICONIC’s edit of MAC cosmetics has all the tools you’ll need to create your ultimate beauty look. Shop the latest MAC makeup online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.