Creating a better way 
for people to shop

As the leading online fashion and lifestyle retailer in Australia and New Zealand, THE ICONIC exists to define the future of retail.

We are a bunch of style-savvy, creative, and forward-thinking individuals with a dream to create a better shopping experience for you – maybe one you haven't even imagined yet.

Since 2011, we’ve been empowering our customers by building seamless experiences and boundless technical innovations, with access to unrivaled product ranges and personalised inspiration. For us, our assortment across fashion, sport, beauty and home is transformative – so that everyone can express their true self.

At THE ICONIC, we’re not afraid to supersede the status quo and innovate. We believe that the best cultures are fun, infectious, electric, ambitious and tenacious.

As a brand we are curious, committed, gregarious, connected, progressive and pragmatic. And the outcome of all that? A daily mission to make shopping a dream for you.