All about us

We do things differently…

From day dot we changed the way people across Australia and New Zealand shopped with our fresh take on retail – and over a decade later, this still drives us. Everything we do is built around you. We’re constantly seeking new ways to make the most of your shopping experience.

We do things differently…We do things differently…

Style that’s full of substance

Our purpose is to ‘create a better way for people to shop’. Since 2011, all we’ve wanted is for you to feel good and look good (doing a double take in the mirror level good). We know this starts with simply enjoying our site, which is what drives us to continuously deliver better experiences for our people, our customers and our partners.

Style that’s full of substanceStyle that’s full of substance

Our Strategy

Our strategy has three key pillars;

1. We will continue to grow our assortment choice, with a focus on following our customer's life stages and catering to their sport and fashion needs 

2. We will continue to invest in inspiring and seamless shopping experiences that help our customers navigate and discover our assortment by building relevant features and functionality across our websites and apps

3. We will invest in being a good corporate citizen through our community and sustainability efforts 

Our StrategyOur Strategy

Fashion Worldwide

Fortunately we are not alone - THE ICONIC is part of the Global Fashion Group, the world's leader in online fashion for emerging markets.

Fashion WorldwideFashion Worldwide