G-Star RAW

A denim pioneer since 1989, G-Star RAW is a cutting edge Dutch designer brand fusing unconventional denim craftsmanship with street level edge. The brand’s philosophy has always been “just the product”, promoting the inherent beauty of denim by creating washes, cuts and treatments that bring out its unique characteristics and qualities.

From the adoption of architectural and 3-D thinking into denim construction in 1996 to the positioning of raw, untreated denim as a wearable and desirable material, G-Star RAW has set a benchmark for fashion within the industry. Taking inspiration from military apparel, the distinctive, textured garments exude attitude and soul.

From soft jersey separates to durable denim and cool cover-ups, G-Star RAW has your wardrobe essentials sorted. Team a chambray shirt with tapered jeans, or pair a logo-stamped tee with chinos and low-tops. Work colour into your wardrobe with vividly hued pieces, or keep things classic with monochrome styles. Top off your look with a pair of the brand’s signature sunglasses, with timeless round and rectangular frames sitting effortlessly alongside urban-inspired pilot and oversized shapes.

With a stylish selection of G-Star RAW’s best-selling clothing, shoes and accessories, THE ICONIC has just what you need to update your off-duty wardrobe. Browse through our edit and enjoy free and fast shipping to your door today.