Havaianas

Today, shoe brand Havaianas enjoy a global reputation, yet the brand traces its history back to more humble beginnings. In early 20th century Brazil, Scotsman Robert Fraser was inspired to create a rubber flip-flop sandal that took its cue from traditional Japanese zori shoes. Their simple construction and practical design provided the starting point for Fraser’s own creations. By 1958, he was producing the now-familiar rubber designs, trademarking the brand name in 1962.

A summer staple, Havaianas are known for their durability, comfort and affordable price point. Embodying a carefree simplicity, the brand infuses their designs with a playfulness that is instantly recognisable. The rainbow of hues caters to every whim and style preference, and the casual style is versatile enough to take you through a summer of beach days and balmy nights. The slip-on design is crafted from premium quality Brazilian rubber, set to last through many sunny seasons.

Choose from subdued thongs, classic shades like black, white or navy flip-flops that pair easily with any outfit, or opt for bold, vivid hues and colour-blocked designs with subtle embellishments that turn a sleek sandal into a statement. You can always count on mens and womens Havaianas to bring you a fresh take on a warm weather classic. Browse THE ICONIC’s curated edit of Havaianas styles and find your new favourites.