At THE ICONIC, we are committed to mitigating our climate impacts and contributing to a lower-carbon future by doing our part to reduce emissions in line with our Group’s Science Based Targets.

We’re already working to improve energy efficiency across our operations, and continuing to source renewable energy where possible. We also recognise that product manufacturing, transportation, and product use and disposal account for 99%+ of our total footprint. In response, we’re exploring lower-emissions logistics solutions and actively increasing the use of ‘preferred’ materials in our supply chain.

Our areas of action - ahead of 2030

• Source 100% renewable energy for our fulfilment centres and hubs
• 2025 Progress: 100%
• Increase the share of own-brand and branded products aligned with our Considered Sustainable Product Criteria to 50% of our assortment
• 2025 Progress: 22% of all units sold
• Prioritise the adoption of low-emissions delivery methods, such as road transport rather than air for interstate deliveries
• 2025 Progress: 8.6% of downstream (mid-mile) logistics were transported by air

When we talk about carbon emissions in relation to our business, we are referring to the amount of greenhouse gases (GHG) generated by our organisation and its activities.

The majority of the fashion industry’s emissions come from the raw material production, preparation and processing required to create products. This means that the products we sell contribute to the largest share (over 68%) of our overall emissions. 

Our Sustainable Product Criteria, informed by external frameworks such as the Textile Exchange Preferred Fiber & Materials Matrix, define our Considered assortment as a way of identifying products that hold social, ethical or environmental credentials — certified through third-party standards, certifications, trademarks or programs addressing issues such as climate and greenhouse gas emissions, soil health and land management, chemicals and toxicity, water use and pollution, and animal welfare. We are committed to increasing the share of products that meet these criteria in order to provide a more responsible assortment for our customers.

While we recognise that every product we sell has an impact — whether on the environment, people or animals — we are steadfast in our ethos of “Progress, always”. The Considered program is our pathway to reducing the impact of our overall assortment, in line with our strategy. In 2025, 22% of the units we sold met one or more of these criteria, and we are committed to increasing this to 50% by 2030, by working in collaboration with our own-brand suppliers and third-party brands.

You can learn more about Considered and our Product Criteria here.

As a pure-play online retailer, logistics and product transportation across our supply chain, as well as delivery to our customers, accounts for approximately 6% of THE ICONIC's overall emissions.

We are committed to managing the share of products transported to us by air freight through increased stock consolidation, upfront planning, and maximising our hybrid shipping model, which combines air and sea freight.

THE ICONIC’s world-class delivery is a fundamental component of our customer experience. We do not own any delivery vehicles or distribution fleet, which means the emissions of our transport carriers sit within our supply chain and are not directly within our control. However, we remain jointly accountable for reducing their impact. 

We are working with our carrier partners to enable lower-emissions last-mile delivery methods (the last stage of delivery from the final distribution centre to your doorstep), such as electric vehicles, bicycles and walking deliveries. In 2025, we also introduced Melbourne and Brisbane line-haul services, transitioning express orders for these cities from air transport to road freight. 

We are committed to ensuring that the operational sites we directly manage are as efficient as possible to minimise our energy footprint. Since 2020, we have transitioned to LED lighting across most of our production hub and fulfilment centres. In some areas, motion-sensor lighting has also been installed so that lights are only activated when these spaces are occupied.

In early 2022, we completed the installation of a 350 kW rooftop photovoltaic system, which supplies about 20-25% of the electricity required by our fulfilment centres. The remaining electricity demand across our sites is met through the purchase of GreenPower, which is 100% renewable energy certified under the Australian Government's managed accreditation program. 

We remain committed to ensuring that we continue sourcing renewable energy, either produced on-site or from the grid.