We help keep clothing and accessories in circulation for longer, by offering items that are pre-loved, repaired or upcycled. In Beauty, we identify product packaging that can be refilled multiple times. Read on to learn more about the ways we recognise and enable extending the use of items.
One of the key principles of a circular economy, according to the Ellen MacArthur Foundation, is to keep products and materials in circulation, at their highest possible value, for as long as possible. In practice, we seek to increasingly enable our customers to give fashion products a seond-life by curating items that are pre-loved and can be reused, have been repaired to a high standard or transformed into a new product through upcycling.
Packaging is a necessary part of most beauty products and is often single-use. By offering packaging that can be refilled multiple times and facilitating access to minimally packaged refills, we aim to help to reduce waste.
At THE ICONIC, to qualify as pre-loved, an item needs to have been previously owned, worn or used by at least one other person. Our Pre-Loved Edit may include items that have been: bought, but never worn; bought and worn once, or many times; rented and worn once, or many times.
The idea of upcycling old clothing or accessories is to add to their value, by improving quality, durability, aesthetics or desirability. Repurposing worn-out or unwanted items or materials in this way, also helps to preserve the work and resources already invested.
Repairing clothing or accessories that may be torn, worn, stained or have broken or missing parts, to a good condition is an important way that we can help to extend their usage.
Repaired items have been restored to 'like new' condition by stitching holes or tears, replacing parts such as zippers, buttons, straps, embellishments, belts or cleaning through commercial wet or dry cleaning. While the repairs may or may not be visible to you, the aim is to provide customers with products restored to a high standard and ready for use for their original purpose. Of course, if you're not satisfied, our usual Returns policy applies.
Packaging is a necessary part of most beauty products, it helps with transport, preservation and enabling hygienic usage. To help reduce the waste created by single-use beauty packaging, we identify products that offer packaging which can be refilled multiple times and also provide minimally packaged refills.
