According to makeup expert Napoleon Perdis (and echoed in almost every makeup tutorial you’ve ever watched), not to prime is a crime! Used as the very first step in your makeup routine and after you’ve finished your skincare regime, face primer is designed to provide a flawless base for foundation application and can help eyeshadow last all day long. Smooth and nourishing ingredients work to even out skin tone and texture, prevent creasing and provide a lasting finish.

Oily skin types can benefit from makeup primers designed to reduce shine and provide a matte finish, while those with dry skin types can opt for a dewy-finish formulation for lasting hydration and radiant, glowing skin. Brightening primers can enliven dull skin with light-reflecting mineral illumination, while colour-correcting formulations can help to minimise the appearance of redness and blur out unevenness on the skin’s surface. For those wondering how to reduce the appearance of pores, facial primers with pore-minimising technology are your new best friend.

Shop the very best primers at THE ICONIC, with fast and free delivery within Australia and New Zealand. Browse a wide range of classic favourites from primer pioneers like Napoleon Perdis, Elizabeth Arden and Clarins, as well as cruelty-free and certified organic options from clean beauty icons like Inika Organic.

Related Primer Categories

Foundation | Concealer | Makeup | Setting Spray | Kits & Sets | BB & CC Creams | Highlight & Contour | Bronzer | Face Makeup | Blush