Now recognised as one of Australia’s most renowned womenswear brands, Witchery was founded in 1970 as a label that offered affordable clothing and accessories to working women. The brand’s direction has since evolved to take on a more contemporary ethos—providing premium-calibre wardrobe essentials for the fashion-forward. Embodying quality, innovation, and 24/7 style, Witchery knows how to dress the modern-day gentlewoman to look and feel confident every day.

For a globally-inspired range designed in the heart of Melbourne, browse the collection online at THE ICONIC. Sophisticated, form-fitting long sleeve tops and lightweight, babydoll floral blouses act as the perfect bottom layers to a diamond-quilted puffer jacket. Find butter-soft knitwear with cable and rib knit designs, featuring roll neck jumpers and timeless mohair cardigans. Ground any edit with a timeless pair of cult-favourite jeans, from high-waisted mom jeans to tapered, skinny leg cuts in a vintage denim blue wash.

For femme pieces that promise to become high-mileage additions to your wardrobe, look to tiered ruffle skirts with all-over ditsy floral patterns and ankle-skimming maxi dresses with a versatile ruffle neckline and dropped shoulders. Witchery remains a master at marrying fashion and formality, blending the timely with the timeless.

Whether the occasion calls for smart-casual, business formal, or semi-formal attire, THE ICONIC’s selection of Witchery essentials serves as your daily style inspiration. Browse the latest pieces today and enjoy the option of fast and free shipping across Australia and New Zealand.