Whether your beauty look is bare, bold or anywhere in-between, the right eyeshadow has the power to transform your entire look. THE ICONIC stocks an ever-growing assortment of eyeshadows from leading beauty brands, with formulas and finishes to suit every style profile.

For beautifully buildable colour in a compact design, opt for pressed powder eyeshadow. An iconic formula found in the beauty bags of every makeup lover, pressed powder shadow can be used to create dimension, shadow and contour, and create a buildable base of colour for the rest of your eye makeup look. Whether you opt for a neutral matte or subtle shimmer, these eyeshadows can form the backbone of your day-to-night beauty repertoire, and be as bold or as subtle as you like.

Create a softer wash of colour with our range of loose eyeshadow powder formulas. When applied with a brush for precise control, a loose shadow offers a light, silky finish with deceptively high pigmentation to ensure maximum colour payoff. With light-reflecting elements and mica for a weightless feel, a loose eyeshadow is the perfect way to tie together your beauty look.

THE ICONIC Beauty is a one-stop online destination for eyeshadow, with beloved brands like Napoleon Perdis and Inika Organic offers a wide range of shades and finishes. Shop for eyeshadows online at THE ICONIC, and enjoy free and fast shipping to your door.

Related Eyeshadow Categories

Mascara | Eye Primer | Eye Makeup | False Lashes | Eyeliner | Makeup | Eyelash Conditioner | Palettes & Sets |