Globally renowned sports brand Puma was founded by Rudolf Dassler in 1948 in Germany, after diverging from brother and former business partner Adolf Dassler. The brand’s first football boot, PUMA ATOM, marked an exciting new era in performance footwear, with members of the West German football team donning a pair in the first post-war match against Switzerland, and the winning goal scored off the Puma boot of star player Herbert Burdenski.

In the seven decades since inception, Puma has developed an inimitable international following and become a market leader in sports apparel, footwear and accessories for professional and amateur athletes from all walks of life. Alongside an extensive roster of performancewear, the brand offers an equally coveted collection of lifestyle clothing and sneakers for men, women and children who want premium athleticwear in their everyday rotation. Puma’s rich sporting heritage is only bolstered by the bevy of elite athletes that choose to wear the brand, including Boris Becker, Linford Christie, Maradona and Pelé.

THE ICONIC offers a wide range of Puma clothing, shoes, accessories and equipment to suit every lifestyle and exercise profile. For everyday training, choose from a range of the brand’s signature sports tights, tees, pants and shorts, engineered with premium technologies including their hallmark dryCELL moisture management system. Keep warm while on the run in a pair of the brand’s sweatpants, with coordinating jackets, hoodies and sweatshirts to complete the look.

Rep Puma from top to toe with a pair of the brand’s cult shoes. Whether you’re training in the gym or pounding the pavement, a pair of Puma performance shoes delivers exceptional comfort and support when you need it most. Take it to the streets in a pair of Puma’s signature lifestyle sneakers, which incorporate classic blueprints with of-the-moment streetwear trends and colours. With the iconic Suede Classic alongside updates on the Puma Basket, Thunder series and collection of Pop and Leadcat slides, there’s a pair for every mood.

Browse THE ICONIC for the best range of Puma sports apparel, shoes and sneakers, and enjoy the option of free and fast delivery across Australia and New Zealand.