Renowned for their remarkable technological innovations, ASICS was born in 1949 from founder, Mr. Kihachiro Onitsuka’s living room in Kobe, Japan. An acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body – ASICS was founded on the belief that the best way to create a happy and healthy lifestyle is to promote complete health and fitness. The leading running shoe brand for sports enthusiasts and professional athletes alike, ASICS is unmatched for technical superiority, quality and support.
ASICS strive to build their brand through technical quality and pushing the limits. Learning what the body needs from athletic wear, ASICS is at the forefront of the world performance sports market. With dedicated researchers utilising state of the art technology, ASICS are able to observe and analyse physical movement, and translate this into the design of their performance shoes and sportswear. A seamless blend of form and function, ASICS aims to help professional and recreational athletes to reach their peak performance, and enjoy the process.
ASICS are proud to work with athletes, trainers and coaches to finely tune and optimise their products. By creating a dialogue with those at the top of their game, the brand is able to combine their technical knowledge with practical advice allowing ASICS to increase their knowledge and continue to create the best product for all athletes.