With a vision to create the perfect fit, Doris and Don Fisher opened the flagship GAP store in San Francisco. Fast forward 50 years and the brand is a global icon, internationally renowned for unparalleled comfort, easy-wearing, durable designs and effortless work-to-weekend style. Whether your personal style is timeless vintage, modern minimalism or trending designs, a GAP piece is sure to enhance your collection.

From basic tees and brand-stamped essentials to denim skirts, midi dresses and tailored trousers for work-ready staples, GAP showcases their all-American heritage aesthetic in each and every piece of their womenswear. Pre-washed denim jeans offer a well-loved feel and vintage look that echoes the brand’s retro roots. For men, an array of everyday staples awaits, from briefs and undershirts to chinos, jackets and button-up shirts.

A recent focus on sustainability has seen the brand spinning sustainable cotton and recycled plastic bottles into soft yarn to create their iconic hoodies, sweatshirts and timeless basics. From base layers to adding the finishing touch to your everyday outfit, The ICONIC offers a curated range that showcases GAP’s timeless reputation. Shop our range of trans-seasonal basics and trending designs today and enjoy express shipping across Australia and New Zealand.