Girls' Kids - (8 - 16 years)

With the promise of exciting years ahead, 21st century tweens and teenagers need wardrobes to reflect their fast-paced lifestyles whilst fostering a culture of creativity and individuality. THE ICONIC delivers big with an expansive range of apparel, footwear and accessories for ages 9-14, offering an assembly of fun and accessible alternatives to school uniforms for the restless generation.

Teenage girls have a style all of their own, and THE ICONIC acknowledges this by delivering trend-focused collections alongside a core collection of staples that make for quality long-wearing investments. Catering to the young fashionista, the low-key casual girl, the social media trend-setter and the tomboy alike, THE ICONIC nurtures the development of a unique personal style.

Whether she’s hanging out with the friends at the mall or going to the movies, THE ICONIC showcases a range of comfortable basics with t-shirts emblazoned with empowering slogans, easy sweats and hoodies, floral blouses, playful jumpsuits, summer-ready crop tops, cosy chunky knits and breezy mini dresses a plenty. For special occasions and events where she’ll want to feel extra special, classic dress silhouettes come embellished with kaleidoscopic sequins, glitter and beads for a touch of glamour.

The teen denim edit showcases of-the-moment skinny and relaxed cuts built in generous stretch fabrications for growing bodies to stay comfortable and active. Swimwear covers all poolside points with one-pieces, bikinis, printed boardshorts and rashies to keep bare skin protected while having fun in the sun. Fresh sneakers, summer sandals, slides, school-friendly backpacks and hats can be seen throughout the selection of footwear and accessories for teens.

THE ICONIC offers an assortment of international best-selling sportswear brands such as Adidas, Nike and Puma alongside favourites Tommy Hilfiger, OUTFIT Kids, J Crew, The Academy Brand and Free by Cotton On.

Whether you’re taking charge to update your weekend look or you’re looking for a gift for the teenager in your life, THE ICONIC has an accessible edit of everyday staples and practical accessories for the next generation.