An authentic denim brand priding itself on innovation and craftsmanship, Edwin utilises exclusive fabrics and fabrications, unique technology and hand wash process to continually progress in design and fit. Founded in 1947 by Mr Tsunemi, the brand’s first pair of jeans featured the famous three-colour rainbow selvedge which is still being used today.
Revolutionising the denim industry, Edwin invented ‘stone washing’ and created the ‘new vintage’ denim concept, replicating lived-in jeans. The brand gained popularity internationally when they launched their Vintage 505 collection in the early ‘90s, and remains an innovative denim label to this day.
With a specially curated edit of the brand’s best-selling styles, THE ICONIC is your one-stop shop for your Edwin essentials. Wear one of the brand’s cotton jersey tees with the iconic ED-55 tapered jeans and Converse sneakers, or team a button-up shirt with the ED-80 jeans and leather boots.
Get your very own pieceof Edwin delivered directly to your door from THE ICONIC, and enjoy free and fast shipping across Australia, including Sydney, Brisbane and Melbourne.