Advocado Plus

Australian-based curvy label Advocado Plus was created to celebrate women of all shapes and sizes. Inspired by the desire to offer designs that embody elegance and femininity while being supremely flattering and versatile, the label boasts an extensive collection of pieces that are thoughtfully cut to make them an essential part of your work-to-weekend wardrobe.

Displaying an innate understanding of what makes for a figure-flattering impression, Advocado Plus silhouettes are defined by clean lines with the occasional fun flourish that adds just the right amount of interest. Shell tops in lightweight fabrics drape effortlessly and form the foundation of an office-to-dinner outfit, while tailored trousers offer structure while being cut for comfort and wearability. The label is adept at translating the latest fashion trends and clothing to suit a range of figures, while appreciating that their customers lead busy, vibrant lives and need their wardrobes to work for them.

The colour palette is as versatile as the cuts, with black, blue and white forming the backbone of the collections, but the occasional lively print or rich jewel tones are tailor-made for evening occasions. Classic checks evoke a retro-era elegance, while bold abstract patterns draw the eye for a statement-making impact.

Shop THE ICONIC’s edit of Advocado Plus to find pieces that inspire confidence and are sure to become cherished favourites in your wardrobe.