Lauded as an icon in the Australian designer fashion industry, Alex Perry’s Ready-To-Wear collection was launched in 2004 — and the rest is history. From being one of the first designers showcased at the inaugural Australian Fashion Week in 1995 to appearing on well-loved shows such as Australia’s Next Top Model and Project Runway, Perry is an epochal influence in the country’s sartorial sphere.
The streamlined silhouette of a classic Alex Perry dress is unmistakable — a true investment piece for any fashion forward woman’s wardrobe. The minimalistic dress styles embody elegance with a side of luxe, reminiscent of Old Hollywood glamour, highlighting and flattering every figure. The stunning evening wear is rendered in simple tones that enable you to make the most of your accessories. The brand's formative midi dresses allow you to wear your favourite heels with utmost poise and style.
Effortlessly classy, the Alex Perry woman is ready to turn heads at formal parties and weddings. In warm weather, she lets the dress shine solo, and when the weather cools, she layers with stylish outerwear.
Alex Perry designs complement a contemporary social lifestyle with their impressive collection of evening dresses. Shop a range of styles on THE ICONIC today for fast delivery to your door. .