AlexaChung is the brainchild of its namesake, the model, designer writer and television presenter, who decided to launch her own label in London in 2016. What resulted was a collection of clothing and accessories that riff on her own life and origins - an alluring combination of Parisian chic, New York edginess and a British sense of humour.

Encompassing a wide array of subjects, the inimitable AlexaChung collections exude an overarching sense of ‘nowness’, with trendy and unexpected pieces capturing a balanced take on the urbane feminine. From flirty dresses rendered in delicately muted pastels, to bold metallic shoes and midi skirts of deep, versatile tones with eclectic prints, there is an insouciant appeal to each item. The wearer of an AlexaChung piece is effortlessly chic, a master of street-style with a prodigiously elegant twist, always portrayed with confidence.

Each collection blends idiosyncrasy and classic tailoring for a range of items that push the boundaries of modern streetwear. THE ICONIC’s carefully curated edit of AlexaChung clothes and accessories has everything you need to take you from dawn to dusk. No matter which item you choose, you are bound to turn heads in an artfully contemporary look. Shop our extensive range and enjoy express shipping across Australia and New Zealand.