alice McCALL

A bold blend of eclectic design and playful sensibility, alice McCALL creates a charismatic, feminine charm. Boasting an extensive career in the fashion industry, the designer of the eponymous label injects both bohemian youthfulness and modern styling into every collection. Known for their party dresses, playsuits and statement styles, Alice McCall adds a bit of magic to every wardrobe.

Launched in 2004, alice McCALL offers pieces which exude a carefree confidence. Mixing elements of rock and roll with feminine romance and just the right amount of modern chic, the label offers the perfect piece for any occasion. Every item is imbued with a sense of wonder, and creates a look that is all at once magnetic, coquettish, delicate and fiercely independent.

Before launching her label, alice McCALL worked extensively in the fashion industry. First styling in both Europe and the US for style stars including Beyonce, Deborah Harry and Marianna Faithful, McCall’s work was also featured in fashion titles The Face, Dazed & Confused and i-D magazine. On the side, McCall began making silk tops and customising vintage dresses which were worn by style royalty including Kate Moss and Katy England. In 2002, McCall designed the Spring/Summer collection for British label Buddhist Punk, and 2003 saw her design for iconic Australian brand Sass & Bide before launching her own label in 2004.

Embracing modern femininity, Alice McCall effortlessly combines elements of sweet girlish charm and bohemian flare.