American Vintage

Founded in 2005 when French entrepreneur Michael Azoulay noticed a lack of quality t-shirt brands in Europe, American Vintage offers an array of luxe basics from pima cotton tees to soft silk tanks. Almost overnight the brand transformed the basic tee, and it’s now a style staple in every woman’s wardrobe.

Famed for its high-quality fabrications and contemporary cuts, Azoulay is constantly on the search for new materials and skilful blends of natural fibres for garments that delicately wrap the body. From jersey tees in classic colours to printed silk separates and super soft knits, the pieces are treated with unique washed and special treatments for a love-worn look and feel. Invest in neutral tones that will transcend through the seasons, or go bold and bright. Wear a pima cotton jersey tee with a structured skirt, or style yours with denim flares and platform heels. Whether you choose to keep it simple with neutral hues or invest in bold fashion-forward shades, pick pieces that can be mixed and matched with the rest of your wardrobe.

With a handpicked selection of American Vintage separates from this premium basics brand, THE ICONIC is your one-stop shop for all your wardrobe essentials.