For high-performance hair care made more mindfully, look no further than ANTI. THE ICONIC Beauty stocks a curated assortment of ANTI hair products for men and women, making it easier than ever to buy into this cult brand while shopping online.

ANTI was launched by salon owner Francesco Ruggeriono, who was disillusioned with the empty promises and compromised formulas that saturated the hair care market. Ruggeriono wanted to create hair care that was streamlined, concentrated and ready to deliver professional-grade results. ANTI redefines traditional notions of hair care, with formulas that avoid product build-up, while remaining free from gluten, sulphates, phthalates, parabens and petroleum. ANTI’s products proudly bear the Leaping Bunny certification, making it easier to find vegan and cruelty-free hair products that don’t compromise on results.

THE ICONIC’s suite of ANTI hair products has all the building blocks of a complete hair care routine, no matter your hair type. Aptly named, their Everything Shampoo and Everything Conditioner are a pair of reparative, plant-based formulas suitable for all hair types, including fine, thick and chemically-treated hair. Create your hair look exactly as you like it with ANTI’s suite of hair styling products, including creams and texturising sprays to create body, movement and shine.

Shop the latest ANTI hair products online at THE ICONIC, and enjoy the option of free and fast delivery across Australia and New Zealand.