For Italian heritage and quality craftsmanship with a contemporary cool twist, look no further than Armani Jeans. Launched by Giorgio Armani himself in 1981, this iconic diffusion line takes traditional Armani style codes and reimagines them with a youthful and modern mantra.
As its name suggests, denim culture is the core of every Armani Jeans collection. With a relaxed irreverence and emphasis on all things casual, the brand’s ‘elevated off-duty’ DNA is the perfect complement to stylish weekends spent on-the-go. Classic cuts and everyday essentials are met with Armani’s signature fashion focus; think wearable silhouettes, deluxe materials and practical pieces imbued with on-trend accents and a seasonal colour palette.
THE ICONIC’s extensive edit of Armani Jeans has something for every style-led man or woman. The his-and-hers collection includes everything from basic tees and tanks, crisp shirting and fashion tops, skirts, pants, outerwear and jeans cut from the highest quality denim. Footwear and finishings are not forgotten; the brand’s offering of premium sneakers, genuine leather smallgoods and hats ensures your look is met with Armani’s signature aesthetic from head to toe.