Boohoo is a fashion powerhouse that was created in 2006 and prides itself on catering to every girl, making fashion accessible and fun. Always on trend, the Boohoo collections provide a chic outlook that will take you from day to night with an inimitable sense of playfulness. With a fanbase of over four million across social media and an online magazine, the label proves its endurance with dauntless flair.

Boohoo loves feminine style, playing with hemlines to create collections that surpass expectations with flying colours. From on-trend midi dresses to figure-hugging bodycon dresses that imbue your wardrobe with a sultry edge, the Boohoo wearer is not afraid to make a statement with her clothes. She embraces animal print clothing to show off her wild side, and loves to accessorise to a neon palette. In step with popular culture, the label frequently presents printed apparel featuring enduring music favourites, from Tupac to Guns ā€˜nā€™ Roses.

Stand out from the crowd in a bold party dress from Boohoo by shopping now at THE ICONIC, where you can receive free and fast shipping across Australia and New Zealand. We love this label's eye for of-the-moment looks and diverse selection.