Double Rainbouu

For when you’d rather be laying poolside or travelling along the coast with mates, Australian label Double Rainbouu delivers vibrant, tropical-inspired threads so emblematic of the nation’s beach culture that you almost can taste the sea salt.

The Sydney-based label is the lovechild of design duo Mikey Nolan and Toby Jones and borne out of an unrelenting adoration for Australian coastal lifestyle. Launched in 2016, the pair sought to combine their 10 years of experience in the fashion industry, namely with Ksubi, to create a grunge-surf inspired collection of button-up shirts—a revamp of the daggy Hawaiian shirt. The two believe that although the Hawaiian shirt might dip in and out of sartorial favour, they continue to be something of an enduring cult classic.

Reminiscent of balmy seashore holidaying, the label offers a variety of pop-art inspired printed shirts rendered in vivacious, daring colour palettes. After reinvigorating the button-up holiday shirt with their token kitsch sensibility, the brand has expanded to include dresses, tees, boardshorts and other surf punk-inspired garments.

You can bet that Double Rainbouu will inject a dash of cheekiness into your everyday rotation, and THE ICONIC offers everything from their playful printed button-ups, bold swim shorts and flowing beach dresses that are sure to get you noticed on the sand.