Innovation and efficiency are key drivers behind British appliance and technology company Dyson. Launched in 1991, Dyson has built a formidable reputation as a world leader in engineering the everyday technology of tomorrow, and their range of hair care and tools is an extension of this ethos.

THE ICONIC offers a curated selection of Dyson’s most coveted hair styling tools. By reducing the reliance on heat to dry and style the hair, Dyson’s range of hair tools offers greater control and precision while minimising the damage typically caused by traditional hair dryers, curling irons and straighteners.

The Dyson Supersonic™ hair dryer is engineered to dry hair faster than ever before without the need for extreme heat. Dyson’s powerful digital V9 motor spins at up to 110,000rpm and combines with the brand’s Air Multiplier™ technology to produce a high-velocity jet of controlled air for fast drying and styling on a multitude of different hair types.

A cult favourite, the Dyson Corrale™ straightener is currently the only straightener with flexing copper plates that gather your hair with extra control for more precise straightening with less hair damage. Its cordless design offers unbridled ease of use while styling or while travelling, without compromising the thermal performance of traditional corded models.

For multipurpose styling that creates curls and waves with air, not heat, look to the Dyson Airwrap™ styler. With the option of brushes to voluminise and smooth, and barrels to curl or wave, the Airwrap™ caters to a multitude of hair lengths and textures.

Browse THE ICONIC’s curated selection of Dyson hair care for styling tools that harness the latest technologies.