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What's On
You’re invited to experience something ICONIC. From pop-up fashion events to brand activations, special giveaways and more, our exclusive in-person events are designed to bring you closer to the styles, products and brands you love. Don’t miss a moment — check out some of the upcoming events happening in your city below.
Sign up to THE ICONIC Front Row to be the first to know, and first to go.
Explore Our Previous Events
THE ICONIC x ASICS Beachside Run | 17 July, 2026
Lace up for a beachside run through Manly with ASICS, hosted by Revie Jane, then refuel with FREE post-run refreshments at Cibaria. You’ll also score a complimentary ASICS shirt (limited sizes available), a chance to WIN a pair of ASICS GEL-Kayano 33 shoes and a $20 Bonus Reward loaded to your THE ICONIC Front Row account after the event, redeemable on ASICS products only. Tickets are $20 and spots are limited, so purchase yours here to lock in your spot.
The Details:
When: 7:00AM–8:30AM on Friday, 17 July, 2026
Where: Meet at Cibaria, Manly (55 N Steyne, Manly NSW 2095)
How to join: Purchase your ticket here.
Important: This event is for attendees aged 18+. Tickets are required.
Need more information? View the full Terms & Conditions and FAQs here for important event information, eligibility requirements and entry details.
THE ICONIC x PUMA HIIT Workout | 9 July, 2026
Start your day strong with a HIIT workout experience at REVL Training, Bondi, followed by FREE post-workout refreshments and a chance to WIN 1 of 10 pairs of PUMA running shoes, and a $500 ICONIC voucher. Plus, you’ll score a $20 Bonus Reward loaded to your THE ICONIC Front Row account after the event, redeemable on PUMA products only. Tickets are $20 and spots are limited, so purchase yours here.
The Details
When: Thursday, 9 July 2026
Class times: 6:00AM – 6:50AM or 7:30AM – 8:25AM
Where: REVL Training, Bondi (178 Campbell Parade, Bondi Beach NSW 2026)
How to join: Purchase your ticket here and show up ready to move.
Important: This event is for attendees aged 18+. Tickets are required.
Need more information?
View the full Terms & Conditions, FAQs and Competition Terms and Conditions here for important event information, eligibility requirements and entry details.
THE ICONIC x ADIDAS World Cup Watch Party | 28 June, 2026
Join us at Dr Goodes in Paddington for the live screening of Argentina vs. Jordan. Hosted by viral Australian sketch comedy and podcast duo, Swag on the Beat, you'll enjoy FREE pizza and cocktails, access to shop limited-edition adidas merchandise, plus the chance to win $5,000 to spend on adidas at THE ICONIC.* Entry is free and limited to the first 100 ICONIC Front Row members in line (18+), so sign up now or on the day to secure your spot.
View the full Terms & Conditions and FAQs for important event information, eligibility requirements and entry details. View Competition Terms & Conditions here.
THE ICONIC Events Frequently Asked Questions
THE ICONIC hosts a range of exciting events and experiences throughout the year. From pop-ups and brand activations to in-person and online moments, there’s often something happening! Keep an eye on THE ICONIC’s channels for the latest updates, dates and locations.
The sign-up process depends on the event. Some of THE ICONIC's events require registration or tickets, while others are open to attend with no sign-up needed.
To stay informed about upcoming THE ICONIC events, check THE ICONIC’s owned channels for announcements and updates, including this events landing page. Event information may include key dates, locations, how to attend and any registration requirements.
If the event requires registration or tickets, cancellation or change instructions will be provided as part of the event information or confirmation details. If no registration is required, you typically don’t need to do anything if you can’t make it.